>>"Instead of the strongest, smartest specimens surviving long enough to reproduce, ability to find a mate became based on........good looks? Emotional sensetivity? Charming-ness?"<<
"...For, whether in the depths of the forgotten sea out of which life originated, or in the jungle of it's evolution on land, or now in these great cities that are being built to be demolished in our recurrent wars, the same dread triad of god-given urgencies, of feeding, procreating, and overcoming, are the motivating powers."
- Joseph Campbell
"The Inner Reaches of Outer Space"
But this "evolution of evolution" didn't just stop there. You could perhaps extrapolate that the winners of the struggle for individual power having ensured their individual survival in life, then often attempted to survive death by building great monuments, often to themselves, or attempted to survive beyond death in our collective memories by making their mark on history.
Though all of these things are at play and probably have always been, there seems to be a trend at work. The progression of evolution seems to have been first the biological (genes), then the individual (personal survival), then the psychological (maximum power), and finally the spiritual (eternal).
Interesting progression. Having survived all else, there is nothing more to survive than death itself.